Joseph
13-03-2004, 12:09 AM
Britney Spears to Develop Arden Line
Fri Mar 12, 3:36 PM ET
Pop star Britney Spears has signed a deal with Elizabeth Arden Inc. to develop and market her own line of perfumes and cosmetics, the company said Friday.
Spears' first product will be a fragrance, which will be launched in the fall at department stores, the New York-based company said, adding that Spears is "personally involved" with all aspects of developing the product.
On Thursday, Elizabeth Arden posted a loss of $11.1 million for the fourth quarter due to restructuring and debt-reduction costs. But sales for the quarter surged 26 percent, helped by new products and the weak dollar.
In midday trading, shares of Elizabeth Arden were at $22.36, up 16 cents, or 0.7 percent, on the New York Stock Exchange.
Fri Mar 12, 3:36 PM ET
Pop star Britney Spears has signed a deal with Elizabeth Arden Inc. to develop and market her own line of perfumes and cosmetics, the company said Friday.
Spears' first product will be a fragrance, which will be launched in the fall at department stores, the New York-based company said, adding that Spears is "personally involved" with all aspects of developing the product.
On Thursday, Elizabeth Arden posted a loss of $11.1 million for the fourth quarter due to restructuring and debt-reduction costs. But sales for the quarter surged 26 percent, helped by new products and the weak dollar.
In midday trading, shares of Elizabeth Arden were at $22.36, up 16 cents, or 0.7 percent, on the New York Stock Exchange.