On December 21, 2020, a Twitter user posted a tweet reading, "You have to admire Hilaria Baldwin's commitment to her decade long grift where she impersonates a Spanish person"; the Twitter thread included a Today show video in which Baldwin seemingly forgot the English word for "cucumber". The Twitter thread went viral and prompted a number of news articles on the subject and accusations of cultural appropriation. The Cut stated, "There are a few discrepancies in Hilaria Baldwin's bio", noting the biography on her speaker site listed her as being born in Mallorca, Spain, and posting clips of Baldwin in which she speaks with varying levels of accents. For years, Baldwin was repeatedly misidentified as either Mallorcan, Spanish, or Latina while receiving positive press by Hispanic media. She was on the cover of ¡Hola! twice and written about 20 times by the magazine. Writer Claire Lampen stated a post from Baldwin in December 2020 was "Conspicuously American, which – as certain internet detectives have since noted – marks a change from the Spanish accent she has adopted in past interviews". Buzzfeed writer Natasha Jokic wrote, "Looking through Hilaria's tweets, it does seem like she's gone to great lengths to never explicitly say that she's Spanish – but she has gotten pretty close." The Things stated that her cousin said Baldwin is "zero percent Spanish" and the family had only spent time in Spain for vacations. Furthermore, former classmates have alleged that she used to have "much paler skin and blonde hair" before she was known as Hilaria.