I disagree with this. She wasn't DEEPLY uncool UNTIL that song came out. Before then she'd just had "Hard Candy" which, whilst wasn't great and undoubtedly damaged her brand, still left her as the biggest female pop star on the planet. No wonder she did that... And that Patti LaBelle one is brilliant! How is that terrible? The whole thing is knowingly silly...it works brilliantly and she's sending herself up!