Lord Sugar gathers the candidates at Somerset House, where he reveals that they are to become fashion agents, selling garments for designers. They must select a designer, plan and organise a catwalk show and put together a magazine cover to supplement their sales campaign. One team's lack of fashion sense leads to handbags at dawn, and a no-frills magazine pitch ruffles a few feathers. A bad negotiation leaves the other team exposed, and further embarrassment comes from mismatched information about their chosen designer. In the boardroom, candidates have to button up whilst Lord Sugar unravels the task and gives them a dressing down, as he decides who is so last season - 'You're fired!'.