Yeah I think as they left Syco and it’s impact as far as promotion etc went. and having not really had a break in about 6 or 7 years the whole LM5 project was a lame duck and it seemed liked it was possibly all going to be over.
But this campaign, Jesy aside, has been much better and even now they are playing a blinder - releasing features etc to keep things ticking over whilst two are pregnant to keep momentum up.