her label must be so ridiculously happy at how this campaign has played out. they've played a blinder but they've also had plenty of luck.
Don't Start Now - #2 UK (2x platinum), #2 US (3x platinum), 1.2bn streams
Physical - #3 UK (platinum), #60 US (gold), 393m streams
Break My Heart - #6 UK (gold), #13 US (platinum), 499m streams
Hallucinate (UK/EU only) - #31 UK (silver), 110m streams
Fever (FR/Be only) - #2 France, #1 Belgium, 30m streams + counting
Levitating - #10 UK (silver), #20 US - 164m streams + counting
I don't think album sales have been that huge yet but they'll catch up. It's so impressive to sustain the monentum of a campaign for 13 months+ as she has already without slowing down.