I don't think Pamela has been that bad on the whole - but she hasn't been very good either, and normally you can expect the finalists to have had a few high points. Off the top of my head I'm struggling to think of anything she did in the process where I can think she stood out for doing well.
Maybe, but you can't overlook the fact she managed to get into Primark on her own. Sure it's not exactly high-brand, and her products are cheap, but it's the second biggest High Street Clothing/Fashion retailer in the country! That's impressive.